Project: Print ad for alcoholic beverage consumers
My role: Concepting, writing

The DC-3 airliner on the label of this espresso-flavored vodka evokes a nostalgic sense of adventure, so the headline playing with the double meaning of “spirit” almost seems like a no-brainer. We paid it off by placing the bottle on a runway and showing the plane about to fly right off the label.

Project: Direct mail for homeowners
My role: Concepting, writing

This direct mail piece invites the customer to imagine their dream garden not just as an aesthetic feature of their home, but as a functional extension of it that can elevate daily life.

Project: Print ad for ad agency
My role: Concepting, writing

The Kansas City ad agency Two West strove to be known for connecting with audiences to make them feel something. I proposed creating an ad that actually did that, instead of just saying we could.

Project: Article about marketing messaging for small businesses
My role: Research, writing

Magenta Edge was a small business education platform featuring articles, webinars, documentaries, and more about a range of topics that matter to entrepreneurs and small business owners. This article illuminates how to craft marketing messages for each stage of the buyer journey.