01 1. Ads, B2B: Two West, Sprint Business 02 2. Long-form, B2B: T-Mobile for Business, Black & Veatch 03 3. Social media, B2B T-Mobile for Business 04 4. HCP: Colgate, Hill's Prescription Diet, Boehringer Ingelheim 05 5. Ads, B2C: Bayer Healthcare Animal Health, Clear10 Vodka 06 6. Long-form, B2C: Hill's Pet Nutrition 07 7. One-to-one, B2C: Kinghorn Gardens 08 8. Case study: RiskAnalytics