Jen Yotti|

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Case study:RiskAnalytics

THE CHALLENGE
Create a distinctive brand for a cybersecurity company that does things differently. RiskAnalytics uses “shunning” to keep traffic from cybercriminals out of its customers’ networks—regardless of how that traffic looks or behaves.

THE SOLUTION
RiskAnalytics’ approach to cybersecurity—cutting off its adversaries’ ability to fight, eliminating the need to fight them directly—reminded us of a central principle from Sun Tzu’s The Art of War. This was the differentiator we crafted the brand around.

THE RESULT
RiskAnalytics: The Art of Security

Logo

It featured a Morse code element that reads: “The Art of Security.”

Stationery

I wrote “excerpts” from the imagined Art of Security text to feature on business cards.

Ad campaign

We took “art” literally, creating beautifully illustrated ads depicting cyber hazards as legendary perils.

Space

We designed our new office space to reflect the RiskAnalytics brand throughout, reminding every employee of our purpose, every day.

Video

I wrote the script to show how RiskAnalytics’ approach is different, keeping the language easy to grasp for customers regardless of their technical cybersecurity knowledge.

More

I ghost-wrote a blog and authored a brand-new website, marketing collateral, and much more, all reflecting the unique RiskAnalytics brand and approach to cybersecurity.