Ads, B2B:Two West, Sprint Business
Project: Print ad for agency
My role: Concepting, writing
The Kansas City ad agency Two West strove to be known for connecting with audiences emotionally. I proposed creating an ad that actually did, instead of just saying we could.
Digital ads
Project: Banner ads for wireless networking consulting
My role: Concepting, writing
A dilemma for Sprint Business: How do you convey the world-changing possibilities of a technology that doesn’t yet exist? For 5G-enabled IoT, a “gettable” way to drive it home was to compare its potential to the profound impact of the internet age.